MSNBC has changed its name, yes you heard it right: MS Now (MSNBC formerly) is the basic cable & Satellite channel owned by the NBC universal group. The channel is the sister of the group of eight others which include CNBC, CNBC World and six others. MSNBC replaced America’s Talking (1994-1996). It primarily covers the news, views, currents affairs & political opinions and debates both in America and Worldwide. The channel’s name was derived from the IT conglomerate Microsoft ‘MS’ and the ‘NBC’ of National Broadcasting Company. The Joint venture between Microsoft & General Electric’s NBC unit (now NBC Universal) concluded in establishing the MSNBC and foundation of msnbc.com in 1996. Microsoft invested USD 221 million for having the share of 50% in MSNBC news. We have HD quality of live MSNBC stream: working 24 hours a day, making it possible for viewers to watch the channel online.
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In 2025, MSNBC officially rebranded itself as new name MS Now, reflecting its shift toward a more digital first, real-time news entity. The rebrand emphasizes instant news delivery, live analysis, and around-the-clock political coverage that can directly impact modern audiences who prefer mobile and streaming platforms over traditional TV.
The name “MS Now” highlights two key directions:
- “MS” preserves the legacy of the brand, maintaining strong audience recognition.
- “Now” reflects the network’s focus on breaking news, latest and fast updates, and streaming-first journalism.
Even after changing the name, the network continues to operate under the NBCUniversal News Group umbrella, alongside CNBC, NBC News Now, NBC, Telemundo, and various digital properties. The editorial focus, signature anchors, and political commentary remain the same and particularly central strength of MS Now.
The site of the MSNBC news with the end in its online partnership was redirected to NBCNews.com in 2012. The political progressiveness & opinion programming are highly manifested in the contents and programs MS Now is available 24/7 free for our viewers. MSNBC was placed 26th in the prime-time rating as of June 2025 and 30th in the 24 hours with attracting as much as 597,000 & 336,000 viewers respectively.
| About MS Now (Formerly MSNBC) | |
|---|---|
| Launch | July 15, 1996 |
| Current Brand Name | MS Now (Rebranded in 2025) |
| Owner | NBCUniversal News Group |
| Language | English |
| Latest Slogan | “This Is What Now Looks Like” |
| Broadcast Area | United States, Canada, Europe, Africa, Middle East |
| Headquarters | 30 Rockefeller Plaza, New York City |
| Sister Channels | NBC News Now, CNBC, CNBC World, NBC, Telemundo, E! News, The Weather Channel |
| Official Website | https://www.ms.now |
| Programs & Shows | |
| Morning Shows | Morning Joe Way Too Early MS Now Live MS Now Reports The Katie Phang Show (AM edition) |
| Afternoon Shows | Andrea Mitchell Reports Alex Wagner Reports Katy Tur Reports Ari Melber Reports Deadline: White House (Nicolle Wallace) |
| Prime Time | All In with Chris Hayes The Rachel Maddow Show (Mondays/Special editions) The Last Word with Lawrence O’Donnell The 11th Hour |
| Weekend Shows | Velshi The Weekend with Alex Witt Politics Nation with Al Sharpton MS Now Documentaries Inside with Jen Psaki (Weekend edition) |
| Availability | |
| Terrestrial | Selective TV (Alexandria, MN) – K50DB-D (50.4) WPXW-TV (Virginia) – Channel 66.4 Berlin (Germany) – DVB-T Channel 23 |
| Satellite | DirecTV (US): 356 (HD/SD) Dish Network (US): 209 (HD/SD) Shaw Direct (Canada): 511 Bell TV (Canada): 1588 (HD) |
| Satellite Radio | SiriusXM: Channel 117 |
| IPTV | AT&T U-verse: 1215 (HD) CenturyLink: 215 (SD) Bell Aliant: 243 (SD) Bell Fibe TV: 1506 (HD) TELUS: 97 Verizon FiOS: 603 (HD) / 103 (SD) |
| Streaming Platforms | MS Now App (iOS / Android / Roku / Fire TV) Peacock (Premium) YouTube TV / Hulu Live / Sling TV (regional availability) RadixTV – Channel 22 |
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The Weather Channel Live Stream
